Igodoo Stores
The Client
Igodoo is an online retailer that specializes in high quality, carefully selected items. Founded in 2015, the company has quickly grown into one of the leading ecommerce destinations for stylish yet budget-friendly consumer goods.
The Challenge
Despite their rapid growth, Igodoo's website was struggling to keep pace with the company's ambitions. The outdated design felt disconnected from the brand's high-end image, and the clunky user experience made it difficult for customers to easily browse and purchase products. Igodoo came to us needing a complete overhaul of their online presence to better reflect their brand identity and provide a seamless shopping experience.
The Approach
We kicked off the project by conducting extensive research into Igodoo's target audience and analyzing data on user behavior and shopping patterns. This insights allowed us to reimagine the site's information architecture and navigation from the ground up, putting the customer's needs first. On the design front, we developed a fresh, modern aesthetic with bold lifestyle imagery and a clean, uncluttered layout that lets the products take center stage.
The Solution
The end result is a sleek, conversion-optimized ecommerce website that immerses customers in the Igodoo experience from the moment they land on the site. Clean product galleries, intuitive filtering, and a streamlined checkout flow create a frictionless path to purchase.
Additionally, robust content sections and integration with Igodoo's social media channels provide an editorial-style ambiente that encourages product discovery and brand engagement. Since launch, the new website has delivered impressive results including a 25% increase in conversion rate and 35% boost in average order value.
Additionally, robust content sections and integration with Igodoo's social media channels provide an editorial-style ambiente that encourages product discovery and brand engagement. Since launch, the new website has delivered impressive results including a 25% increase in conversion rate and 35% boost in average order value.
